The platform layer the business runs on
Tru Performance designs, builds, and integrates the technology stack that turns customer interaction into revenue. From the website to the data warehouse.
The full digital experience and technology system
From the storefront the customer sees to the data layer the business decides on, we build and run every layer of the digital stack. Three connected clusters of capabilities, run as one accountable layer.
How customers experience the brand
Site design, build, and optimization across CMS, ecommerce, and headless architectures. Built to convert, built to last, built to be picked up by anyone on the team.
Website design and development
Marketing sites, product sites, and ecommerce builds. From design system to production deploy, with the page-speed and accessibility scores buyers actually care about.
Headless & traditional CMS implementations
WordPress, Webflow, Drupal, Sitecore. We pick the right CMS for the team that has to run it, not the one that won the bake-off.
Conversion rate optimization (CRO)
Hypothesis-driven CRO programs grounded in real session data. We test what moves pipeline, not what wins design awards.
Design systems & component libraries
Sequenced outbound that reads like research, not a template. Persona-by-persona messaging, intent-triggered timing, AI-augmented personalization at scale.
How marketing actually runs
CRM, automation, and integration work that makes the stack one connected system. Buyers do not feel a stack; they feel one experience. We build for that.
HubSpot & Salesforce implementations
Net-new builds, migrations, and rescue projects. Architected to your sales motion, not the platform's default schema.
Marketing automation platform builds
Marketo and Pardot programs that nurture without spamming, score without lying, and route without losing leads in transit.
System integrations and middleware
iPaaS implementations and custom middleware. Records that flow in real time, sync errors that get caught before they corrupt data.
CDP architecture and data pipelines
Customer data platforms wired end-to-end. Identity resolution, event tracking, and the activation layer that pushes the right segment to the right channel.
How the business decides
BI infrastructure, attribution, and reporting the leadership team actually trusts. We build the dashboards your CFO opens on Monday and the queries your CRO asks on Friday.
BI and dashboarding
Looker, Tableau, Power BI. Models that hold up under scrutiny. Dashboards that answer questions instead of raising them.
Data warehousing
Snowflake, Databricks, BigQuery. Schema design, ELT pipelines, and the governance layer that keeps the warehouse clean as it scales.
Marketing and revenue attribution
Multi-touch attribution that survives scrutiny. First touch, last touch, and the model your finance team will sign off on.
Analytics implementation and instrumentation
GA4, Amplitude, Heap. Event taxonomies, server-side tracking, consent management, and the QA layer that catches drift before it pollutes reports.
Senior architects across the platforms your team already runs
Architects who design. Engineers who ship. Platforms built to last.
The work compounds the longer it runs
Four things stay constant on every Digital Experience & Technology engagement.
Senior architects on every build.
Active credentials across HubSpot, Salesforce, AWS, and Google Cloud. Senior people on the architecture, every engagement.
AI augmented by default.
Every build uses AI where it materially improves the output. Code generation, QA, performance analysis, accessibility testing.
Built to outcome, not to spec.
We architect for business outcomes (conversion, retention, decision speed), not for tickets shipped. Specs serve outcomes, not the other way around.
Built to compound.
The team learns the business. Codebases stay clean. The work gets sharper the longer it runs.
Delivering on expectations with measurable outcomes
3D Dental Healthcare
Digital Marketing & Website Optimization
3D Dental Healthcare
Increase search visibility and targeted website traffic. Drive conversions through paid advertising and retargeting. Optimize website for higher conversions and smooth performance.
Automotive Video Messaging
Increase in App Downloads for Covideo
Automotive Video Messaging
The website had unresolved technical errors, poor on-page elements, and lacked off-page strategies, leading to low search visibility. Prior ad campaigns lacked proper targeting, leading to inefficient ad spend and minimal conversions. Ineffective onboarding processes for users and admins resulted in low app downloads and engagement.
Design
Revitalize the communication design templates
Design
Increase customer retention and engagement in a competitive market. Reduce customer churn and improve lifecycle communications. Create focused content for enhanced campaign engagement.
Education
Tru Performance Drives Scalability and Efficiency
Education
Limited capacity to handle increasing internal and external requests without hiring additional staff. Projects ranged from HubSpot management to video content creation, requiring various skill sets. Slower response times and difficulty scaling operations efficiently.
Delivering on expectations with measurable outcomes
3D Dental Healthcare
Digital Marketing & Website Optimization
3D Dental Healthcare
Increase search visibility and targeted website traffic. Drive conversions through paid advertising and retargeting. Optimize website for higher conversions and smooth performance.
Automotive Video Messaging
Increase in App Downloads for Covideo
Automotive Video Messaging
The website had unresolved technical errors, poor on-page elements, and lacked off-page strategies, leading to low search visibility. Prior ad campaigns lacked proper targeting, leading to inefficient ad spend and minimal conversions. Ineffective onboarding processes for users and admins resulted in low app downloads and engagement.
Design
Revitalize the communication design templates
Design
Increase customer retention and engagement in a competitive market. Reduce customer churn and improve lifecycle communications. Create focused content for enhanced campaign engagement.
Education
Tru Performance Drives Scalability and Efficiency
Education
Limited capacity to handle increasing internal and external requests without hiring additional staff. Projects ranged from HubSpot management to video content creation, requiring various skill sets. Slower response times and difficulty scaling operations efficiently.
Building businesses, making an impact
Dr. Christoph Beck,
Director
Foro Innovativo
“We have partnered with Tru Performance to run digital marketing projects in various English, Spanish and German speaking countries. It is beautiful to work with them. We appreciated in particular their great service, seamless integration of their work into our projects, technical expertise and their innovative approaches to solve customer’s marketing problems. Highly recommended.”
Ian S,
Director, Client Experience
CDG
“The Tru Performance team is a great partner in our efforts to build out and improve our digital presence. They are dedicated to meeting our high (and sometimes shifting!) needs. Additionally, the team goes above and beyond to recommend ways to quickly approve and adapt our processes to better leverage the tools we have in our tech stack for sales and marketing. Great team. Great partners.”
Rik Williams,
Sr. Technical Architect
Plume Design, Inc
“When we needed some extra development bandwidth due to a temporary increase in workload, Tru Performance managed to quickly provide assistance, with the resource allocated seamlessly delivering quality results to tasks with little guidance.”
Jordan Calderon,
President & Founder
StratDev Digital Marketing
“Tru Performance has helped us in the development of one of our projects which involved development, designing and managing an online store. The company’s talents are evident with their excellent work on this scope, using both web design skills as well as advertising strategies to promote it further.”
Raquel Michelena
Director,
Weinstock Immigration Lawyers
"Working with TruPerformance has been an outstanding experience! Their exceptional organizational skills and well-structured methodology made the entire process seamless. The team has been incredibly helpful, open, and collaborative, and truly invested in delivering results, which we began seeing quickly. If you're looking for a professional, results driven SEO team, TruPerformance is the way to go"
Adrienne Lumb
Director, Website Strategy
Cybersecurity Company
"We were a young company creating a new category for data visibility, security and protection. It's not always easy to work with startups like ours. But they took our challenges with focus, expertise, and relentless dedication – and helped us grow all the way through acquisition in just a few short years. We would not be where we are today without them."
Doris Walczyk
Sr. Industry Marketing Manager
Autodesk
“I came in contact with Tru Performance searching for a Marketing Outsourcing Services provider. By taking a look at their previous projects and having calls, we agreed to work together, basically, on SEO and Digital PR. They have worked incredibly well with our clients by being communicative and transparent all the time.”
Dr. Christoph Beck,
Director
Foro Innovativo
“We have partnered with Tru Performance to run digital marketing projects in various English, Spanish and German speaking countries. It is beautiful to work with them. We appreciated in particular their great service, seamless integration of their work into our projects, technical expertise and their innovative approaches to solve customer’s marketing problems. Highly recommended.”
Ian S,
Director, Client Experience
CDG
“The Tru Performance team is a great partner in our efforts to build out and improve our digital presence. They are dedicated to meeting our high (and sometimes shifting!) needs. Additionally, the team goes above and beyond to recommend ways to quickly approve and adapt our processes to better leverage the tools we have in our tech stack for sales and marketing. Great team. Great partners.”
Rik Williams,
Sr. Technical Architect
Plume Design, Inc
“When we needed some extra development bandwidth due to a temporary increase in workload, Tru Performance managed to quickly provide assistance, with the resource allocated seamlessly delivering quality results to tasks with little guidance.”
Jordan Calderon,
President & Founder
StratDev Digital Marketing
“Tru Performance has helped us in the development of one of our projects which involved development, designing and managing an online store. The company’s talents are evident with their excellent work on this scope, using both web design skills as well as advertising strategies to promote it further.”
Raquel Michelena
Director,
Weinstock Immigration Lawyers
"Working with TruPerformance has been an outstanding experience! Their exceptional organizational skills and well-structured methodology made the entire process seamless. The team has been incredibly helpful, open, and collaborative, and truly invested in delivering results, which we began seeing quickly. If you're looking for a professional, results driven SEO team, TruPerformance is the way to go"
Adrienne Lumb
Director, Website Strategy
Cybersecurity Company
"We were a young company creating a new category for data visibility, security and protection. It's not always easy to work with startups like ours. But they took our challenges with focus, expertise, and relentless dedication – and helped us grow all the way through acquisition in just a few short years. We would not be where we are today without them."
Doris Walczyk
Sr. Industry Marketing Manager
Autodesk
“I came in contact with Tru Performance searching for a Marketing Outsourcing Services provider. By taking a look at their previous projects and having calls, we agreed to work together, basically, on SEO and Digital PR. They have worked incredibly well with our clients by being communicative and transparent all the time.”
Let's build your platform together
Show us the stack you have today. We will diagnose where the architecture is breaking, where it is compounding, and show you what running with Tru Performance looks like. No pitch on the first call. Just a diagnostic.
